OPPORTUNITY
FishEye Wines launched a new package to capitalize on the growth of the 3-liter "wine cask.” FishEye needed an awareness campaign that educated consumers that their favorite vintage-dated, bottle-quality FishEye wine was now available in both packages.

INSIGHT
Fisheye Wines was creating a better 3-liter cask, with better technology and better wine than other casks in the category. BARC capitalized on this point of difference to create a TV campaign that targeted a younger, more progressive consumer.

SOLUTION
We created a computer-animated TV spot with the tagline, “Better Wine, Better Idea” that quickly broke through the clutter. The TV Spot launched during the Golden Globes Ceremony to capitalize on the 25-40 year-old target audience.

RESULTS
Within 6 months, Fisheye expanded the 3-liter cask segment by almost 50% and became the #1 brand in the category.