OPPORTUNITY
Expand Logitech’s customer base and generate awareness of the brand to drive incremental lift of their products to a new audience during the categories second largest selling season.

INSIGHT
Speak directly to high school/college students who influence their peers and families when purchasing consumer electronics products.

SOLUTION
BARC developed an integrated program to generate excitement and interactivity with the target audience by creating an online instant win game and video contest that delivers a bounce back email rebate offer plus on-pack stickers, college book store and college guerilla marketing efforts, in-store retail merchandising, demand generation advertising and a Sales Associate training incentive program to close the sale on the store floor.

RESULTS
The Liberate Your Laptop, Liberate Your Life program is currently running online and in stores in North America and Mexico. Preliminary results to date indicate that the program has generated over 500,000 hits to the website in a month and a half generating over 178,000 rebate offers based on registrants.