SUTTER HOME: MORE

OPPORTUNITY
Position Sutter Home as a brand that is dependable, savvy and a smart choice for consumers who are looking for more value from their wine.

INSIGHT
Consumers are spending less, staying home more and are trading down to lower priced alternatives. However, they have not stopped spending. The economic climate provides an opportunity for brands with lower price points or those perceived as better values to grow because of changing consumer behavior.

SOLUTION
BARC created the “More” campaign to position Sutter Home as the brand consumers can trust to have on hand for everyday entertaining. The concept thematic of “More Dinners at Home, Bring Sutter Home” positioned Sutter Home as the solution to the consumer challenge of less disposable income to spend on events outside the home. The integrated campaign included neckhangers that provided added value to the consumer with various coupon offers and reinforced Sutter Home as the right choice for entertaining at home. In addition, versatile case banners provided flexibility for retailers to build single, or multi-case displays.

RESULTS
TBD as the program is in market.