January 24th, 2012

Back in August the Tomato Products Wellness Council posed an interesting challenge: how do you convince consumers that the tomato products they know and love contain fiber, lycopene and heart healthy benefits… and how do you make that fun? Enter the BARC campaign… TOMATO MAKES IT!

Many meatloafs later BARC unveiled a 30 sec spot packed with tomatoey goodness. The hard working yet playful idea that announced the surprise health benefits was done on a dime and on time with stop motion to tell the story in an engaging way.

Rounding out the integrated campaign there’s online support via banners ads, in-store cart ads and an equally saucy radio spot. Look for the new BARC commercial to run now through June… or just check it out here.

Either way – TOMATO MAKES IT!

August 26th, 2011

BARC has been selected as agency of record for the Tomato Products Wellness Council, an organization of tomato growers, processors and well-known brands working to create awareness of the health benefits and nutritional value of all processed tomato products.  BARC will be developing an integrated campaign including TV, radio and online, to drive awareness and increase usage of tomato products. The campaign is schedule to launch in January 2012. Go Tomato!

August 26th, 2011

The Account Service department at BARC just bulked up with the addition of two new team members. “CPG Queen” Heather Mead and “McDonald’s Maven” Sarah Clark.

Fresh off her six-year run at TracyLocke, Heather Mead, Account Supervisor, joins BARC with extensive CPG consumer promotion experience. She has overseen various accounts including Clorox, Pepsi, Kimberly-Clark and Subway working on brands such as Hidden Valley Ranch, Clorox, Green Works, Huggies, Tropicana, and Gatorade, to name a few. Heather, a proud “East Coaster” brings big-brand experience to the city by the bay.

Sarah Clark, Account Executive comes onboard with three years of experience on the McDonald’s account where she executed integrated campaigns for their regional Arizona business. The campaigns included a mix of TV, radio, outdoor, print, and digital, in addition to merchandising within McDonald’s. To sum up how we feel about Sarah joining the team…we’re lovin’ it!