August 4th, 2009

This summer, the BARC team fled the fog of San Francisco and headed to Orrville, OH where they were immersed in 90 degree heat and peanuts. Yep, that’s right, peanuts. Our team was invited by our client to get a sneak peak into how peanut butter is made so we have a better understanding of their product benefits. Giant bags of only the finest peanuts, enormous roasters that guarantee fresh-roasted taste, and really cool gadgets and gizmos that apply the labels and lids. We gotta say, there is nothing like warm peanut butter fresh off the line!

We were also able to visit the company store where Andrea Fernandes (Account Director) met her favorite pudgy baking character. She attempted to get a signed autograph, but his puffy hands had a hard time holding a pen.