October 26th, 2009

Two words: STOPPING POWER. BARC not only gets consumers to stop in store, but our work got recognized by POPAI, the global association for marketing at retail. BARC recently won second place at the POPAI 2009 West Coast Point of Purchase Show for our Sutter Home Holiday national display. The innovative, cost efficient temporary display incorporated a unique, 3-dimensional snow globe that incorporated die-cut Sutter Home bottles within the snowflake design. The display delivered the message “Bring Sutter Home” with contemporary creative to achieve the Sutter Home objective of reaching a new, younger target audience.