March 3rd, 2010

San Francisco agency celebrates their 20th and continues the winning streak amid the overall economic recovery

SAN FRANCISCO, February 5, 2010 – BARC, a San Francisco-based integrated marketing agency celebrated 20 years in business by adding three new clients to a roster that includes such recognized names as Smuckers, Dole, Sutter Home, and Warner Bros., among others.
BARC was selected after a competitive agency review by Tree Top, a Washington-based agricultural cooperative owned by over 1000 apple and pear growers throughout the Northwest. Tree Top, #1 apple juice in their markets and the #2 brand in the U.S., chose BARC to help design and implement consumer promotions and in-store shopper marketing leveraging its 50th anniversary celebration.
Brooke Goodrich, Tree Top’s Senior Marketing Manager, said, “What BARC brings to the table is the kind of packaged goods experience you usually find only in the bigger firms—but without all the management layers.  We know we’re getting partner-level attention from day one.”
Atlanta based Rinnai America Corporation, a subsidiary of giant Japanese appliance manufacturer Rinnai Corporation, selected BARC to develop strategic initiatives to leverage their participation in the 2010 HGTV Dream Home and Green Home programs. The company is the leader in tankless water heaters in the U.S, as well as the leading manufacturer of gas appliances.
The third new client is Ménage a Trois, a wine produced by Napa-based Folie a Deux.  Menage a Trois currently has three blends, a Red, a White and a Rose, plus a new Chardonnay. BARC has been signed to develop a Holiday 2010 in-store promotion.
BARC Chief Executive John Randazzo said, “It’s exciting to start 2010 with three new clients to complement our on-going client relationships. 2009 was certainly difficult for clients and agencies alike, but we’re definitely seeing increased spending of marketing dollars and that may reflect a rebounding economy.”
BARC was founded 20 years ago by John Randazzo, who remains as President/CEO following the arrival in 2008 of a new management team that includes Brian Gillespie, VP Creative Director, and John Anthony Randazzo, VP Management Supervisor. Brian and John joined BARC from The Integer Group Denver where they collaborated on in-store and shopper marketing programs for P&G’s Family Care business.

BARC has been a PROMO Top 100 agency for 16 consecutive years. The independent firm has developed integrated communications programs addressing every major retail channel from grocery to mass merchandisers, hardware to office supply, convenience to on-premise and food service. The agency’s definition of promotional marketing encompasses any activity that can influence the sale of a product or service, regardless of the medium.
(For information contact John Anthony Randazzo (415) 992-4838)