Many meatloafs later BARC unveiled a 30 sec spot packed with tomatoey goodness. The hard working yet playful idea that announced the surprise health benefits was done on a dime and on time with stop motion to tell the story in an engaging way.

Rounding out the integrated campaign there’s online support via banners ads, in-store cart ads and an equally saucy radio spot. Look for the new BARC commercial to run now through June… or just check it out here.

Either way – TOMATO MAKES IT!

Fresh off her six-year run at TracyLocke, Heather Mead, Account Supervisor, joins BARC with extensive CPG consumer promotion experience. She has overseen various accounts including Clorox, Pepsi, Kimberly-Clark and Subway working on brands such as Hidden Valley Ranch, Clorox, Green Works, Huggies, Tropicana, and Gatorade, to name a few. Heather, a proud “East Coaster” brings big-brand experience to the city by the bay.

Sarah Clark, Account Executive comes onboard with three years of experience on the McDonald’s account where she executed integrated campaigns for their regional Arizona business. The campaigns included a mix of TV, radio, outdoor, print, and digital, in addition to merchandising within McDonald’s. To sum up how we feel about Sarah joining the team…we’re lovin’ it!

Freixenet USA, a division of Freixenet America, is the largest importer of Spanish wines and sparkling wines in the U.S. The company’s portfolio includes Freixenet, Segura Viudas, Castellblanch, René Barbier, Tapeña, and the wines of the Heredad Collection (all Spain); Gloria Ferrer (Carneros, California); Champagne Henri Abelé (Reims, France), Premius (Bordeaux and various Vin de Pays, France); Nick Faldo Selection (Coonawarra, Australia) and Deakin Estate (NW Victoria, Australia); Finca [ñ] and Acordeón (Mendoza, Argentina). The company also distributes a number of fine Bordeaux from exclusive chateaux such as Lascombes and Taillefer. More information on Freixenet’s portfolio of wines is available at www.freixenetusatrade.com.

Marengo on Union – One of the newest restaurants in the city. It’s a whiskey and slider bar with a retractable roof (for those rare, but lovely warm San Francisco days). If you like whiskey, this is certainly a place to try out some innovative drinks, but they also have a full bar. The food consists of American fare ranging from salads to sliders. The sliders are not your everyday small patties in a bun as they range from pulled pork to lamb. Pair these little bites of deliciousness with the sweet potato fries and the cheese dip and you will be in food coma heaven!

Tacolicious – My favorite new Mexican restaurant in the city. The menu is simple focusing on street tacos ranging from chorizo and potato to filet mignon. The tequila cocktails are some of the best I’ve had in the city and the “chupito” option to try a few drinks in smaller size is a great concept. However, the best item on the menu is the tuna tostada, including tuna sashimi and avocado on top of a tostada. Try it, you will not leave disappointed!

LaLola – Tapas restaurant in Nob Hill, specializing in traditional Spanish tapas. Definitely a great place to bring a bunch of friends to experience a taste of Madrid. Try the patatas bravas and tortilla Espanola paired with sangria. Speaking of sangria, they have one of the best happy hours in the city with $3 glasses of Sangria and $3 Stellaon tap! The menu is broken out into sections by price, so it is easy to find something tasty within your budget.

Pacific Catch – The most casual of the places I’ve mentioned, they are known for their wasabi bowls, which is basically a deconstructed sushi roll in a bowl. They also have amazing fish tacos and fish entrees. Best bet is the ahi poke wasabi bowl with a side of sweet potatoes!

Next time I’ll focus on sandwiches…until then, happy eating!

Best Wishes from BARC in 2011!

Tree Top has the holiday spirit!

The J.M. Smucker Company Wishes Everyone a Sweet Holiday!