October 26th, 2009

Two words: STOPPING POWER. BARC not only gets consumers to stop in store, but our work got recognized by POPAI, the global association for marketing at retail. BARC recently won second place at the POPAI 2009 West Coast Point of Purchase Show for our Sutter Home Holiday national display. The innovative, cost efficient temporary display incorporated a unique, 3-dimensional snow globe that incorporated die-cut Sutter Home bottles within the snowflake design. The display delivered the message “Bring Sutter Home” with contemporary creative to achieve the Sutter Home objective of reaching a new, younger target audience.

August 13th, 2009

SAN FRANCISCO (August 13, 2009) – BARC, a growing, independent mid-size integrated marketing agency specializing in channel and shopper marketing, today announced a new client win and a new strategic alliance with ePrize®, LLC that are driving continued growth for the agency.

The new client is San Francisco based Kikkoman Sales USA, Inc. and is representative of the diverse range of category sectors BARC services, including consumer packaged goods (CPG), healthcare, spirits and wine. They also have additional new assignments coming from current wine and spirits clients, Diageo and Sutter Home.

To further extend the ability to deliver integrated marketing solutions, BARC has developed a strategic alliance with ePrize®, LLC, the world leader in online promotional marketing. The new services resulting from this alliance include a robust offering that combines the power of BARC’s strategic creative with ePrize’s optimized interactive promotion and loyalty platform to achieve integrated sales and marketing success for their collective clients.

“Providing our clients with strategic, creative and innovative web solutions to attract and acquire new customers, while closely tracking the return on their marketing dollars is a necessary combination in today’s economic environment,” said John Randazzo, chief executive officer, BARC.  “This alliance is about introducing new audiences to the benefits of online marketing through the integration of two leading strategic agencies to help our clients succeed in today’s highly competitive marketplace.”

“The Web has quickly become the most powerful retail sales tool for companies who want to win in today’s economy,” said Josh Linkner, founder and Chief Executive Officer of ePrize®. “Combining the deep retail talent and experience of  BARC with the cutting-edge online strategy and infrastructure of ePrize helps our clients find and keep customers engaged online to ultimately drive their continued sales success.”

About BARC
BARC is a full-service integrated marketing agency specializing in channel and shopper marketing for Fortune 500 brands. The team at BARC is comprised of seasoned professionals, serving clients from the company’s headquarters in San Francisco. For more information, please visit www.barccom.com

About ePrize® LLC
In 2008, ePrize® was named to the Red Herring 100 as one of the top private technology companies in North America. More than 325 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results.  Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and Atlanta. For more information, visit www.eprize.com

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August 4th, 2009

This summer, the BARC team fled the fog of San Francisco and headed to Orrville, OH where they were immersed in 90 degree heat and peanuts. Yep, that’s right, peanuts. Our team was invited by our client to get a sneak peak into how peanut butter is made so we have a better understanding of their product benefits. Giant bags of only the finest peanuts, enormous roasters that guarantee fresh-roasted taste, and really cool gadgets and gizmos that apply the labels and lids. We gotta say, there is nothing like warm peanut butter fresh off the line!

We were also able to visit the company store where Andrea Fernandes (Account Director) met her favorite pudgy baking character. She attempted to get a signed autograph, but his puffy hands had a hard time holding a pen.