BARC Holiday Snuggie Photo Gallery
Best Wishes from BARC in 2011!
Tree Top has the holiday spirit!
The J.M. Smucker Company Wishes Everyone a Sweet Holiday!
Juicy Results
BARC recently executed a promotion for Tree Top apple juice that produced top results. The integrated campaign celebrated the 50th anniversary of Tree Top and communicated a key point of difference: Tree Top is made from 100% USA apples. Through a FSI, in-store POS, and online banner ads, we drove consumers to the brand’s first-ever online instant win game, where we achieved 300,000 game plays, 33,000 registrants, and increased the Tree Top consumer database by 5,000 percent. Top that!
To get all the juicy details on the full case history, click here.
BARC Staffs Up
BARC welcomes a new member to our creative department. This new hire will help support the three new accounts we have added to our agency roster this year: Tree Top, Rinnai America, and Ménage à Trois wines.
Michelle Latorre, Art Director, brings over nine years experience in delivering exceptional graphic design solutions for a variety of clients including: Sprint/Nextel, Salesforce.com and UnitedHealth Group. When Michelle is not busy in our creative studio, she enjoys finding a sense of calm in her yoga studio.
We are excited to have Michelle join our team and look forward to continuing a year of growth throughout 2010.
